utomate your business, and take back your free time
Listen, I’ll be the first to admit that I’m really bad at figuring out more efficient ways to do things.
In fact, I’d go as far as saying I get a sick pleasure out of doing tasks in a painfully manual way.
I’m not proud of this.
But, as businesses grow, and as your sales and customer service needs to grow, push comes to shove and it’s time to look into how you can save time, and therefore money.
You didn’t start a business so you could be bogged down by marketing, emails, or packing bags – so it’s time you started dedicating your time to what you love.
Hopefully this blog can function as a starting point!
Automate your sales
If you run a business that offers some kind of product (even service based businesses that have downloadable resources), there are ways you can automate the process more, instead of controlling everything.
Try and cut out as many emails as you can at first.
For instance, if you are manually ringing up a packing slip or tracking code with each purchase, find ways to automatically order one as soon as an order comes in.
If you are manually sending out your resources, there are a million ways you can get this sent to your customers immediately.
Not the one packing or sending your items? Make sure you don’t have to contact the people who do this about ANYTHING – once it’s ordered from your website it should automatically be sending the details to everyone but you.
Automate your marketing
While this is only a general rule, if you’re spending anything over 10 hours per month on your marketing it’s time to outsource it.
Unless you started a business to write AdWords, or create Facebook funnels, then this is 100% a waste of your time – and therefore money.
The unfortunate truth is that digital marketing changes every week – sometimes every day.
The moment you think you’ve finally figured out how to make your Facebook marketing work, is the very moment Zuckerberg decides to scrap that feature – or more recently, change conversion rates from a minimum of 20 per week to 50 per week.
The truth simply is that you’re going to cause more stress on yourself than you need to, and you’re going to head straight for a burnout. You’re better off letting marketers (like us!) pull our hair out every time there’s a change, than doing it yourself.
This doesn’t have to be expensive either! Believe me, there are a number of affordable and flexible options available out there (like us!)
Automate your emails & messages
In all honesty this is one I haven’t been able to do – but you might be! If you find yourself sending the same emails over and over again there are a number of ways you can automate this!
There are some programs which will send an automatic reply to emails which contain certain words etc.
Or, if you like the chance to personalise things, but still don’t want to have to re-invent the wheel 5 times a day, your email provider should have the option of creating email templates – this could save you SO much time.
Some businesses also receive a large number of social media messages – have you thought about creating a chatbot? This doesn’t have to sound as complicated as it does, and you should very easily be able to DIY this for free! Think of the time you’ll save with a robot working for you!
Automate ALL THE THINGS
So you’re probably now either thinking a) none of the above mentioned are things I spend a bunch of time on OR b) how the f#*@ am I supposed to now actually automate them!
Stop worrying! I’m here to give you the one thing all business owners want: FREE RESOURCES!
- Zapier: This thing has saved my life. You can create processes that get triggered every time a specified event happens. Think big. Like, REALLY BIG. Think, how do I create a chatbot? Think, how do I make sure everyone on this list gets emailed as soon as a new product goes on my website? Think, how do I automatically share blog posts across 100% of my one million obscure social media platforms? Think, how do I automatically post to my Pinterest whenever I add images to my website?
- If This Then That: Zapier not your can of beans? This one is pretty similar so maybe give this a try!
- Hubspot: Ok this one is big and scary, but if you watch a few tutorials on sales options with this your mind is going to expand at an insane rate.
- Boomerang: Emails suck – stop wasting time worrying about your inbox (not to brag, but my inbox is perfect) and start actually taking action on it.
So, what’s taking up all your time? Tell us in the comments below!