In the Social Spotlight: Samantha Fernandes from The Magic Brush


Giving Social Media a Touch of Magic 

This month in the Social Spotlight, we have Samantha Fernandes talking all about she brings the magic of her business to social media.

Life’s rather interesting when you run a business which specialises in magic – the magical art of providing spectacular event entertainment. This is what my company, The Magic Brush, specialises in. We love to add a touch of magic to everything we do, including social media.

Hi, I’m Samantha Fernandes the owner of the Auckland-based creative event entertainment company The Magic Brush. We specialise in creating large scale event experiences and entertainment for anyone young at heart. We do everything from face painting, body art and roaming entertainers to custom décor, balloon twisting and interactive art installations.

With a business that provides services throughout the country, we need to be very clear on our target audience and how we reach out to them. A lot of this is done via our website where we rely on search engine traffic from people interested in booking our services. However, using social media to promote what we do is also of high importance to us. We recognise that many of our clients use social media when hunting for ideas and companies that provide the services they need. It’s also a wonderful way to spread the reach of our business beyond our clients.

The question then would be how do we as a New Zealand wide event entertainment business use social media to our advantage? Well, I’m glad you asked and I’m here to say the answer is – pixie dust! We have plenty, in the form of gorgeous imagery, footage and relatable written content speaking directly to our target audience.

With a wide variety of clientele, from corporate to private customers, we need to be everywhere but we also had to identify the channels which would best allow us to share our services. For us, a lot of that sharing is done visually – as a picture speaks a thousand words. That’s why we regularly use the highly visual social media channels of Facebook and Instagram.

Sharing the Pixie Dust on Social Media

Our photos instantly show the magic we have created, be it face painting, site decor, mascots and entertainers or even life-sized snakes-and-ladders! Along with our photos, we engage with our followers promoting events we’ll be attending so our audience knows where to find us next!

With our footage, we find that our clients are often more than willing to share our work with others. There’s no shortage of volunteers happy to have their face and body art posted on our pages. Sometimes we share our artists working their magic in action shots. While at other times we just share the finished results. There’s always a positive response from our audience no matter what we post. They expect the magic and we happily provide it.

We also use YouTube – but in a different way. We put up all of the full behind the scenes footage of our events to YouTube so our audience can see how we added a touch of magic at different events! People love to see how we created our art and a live version of our work. 

Like when providing information on our website, we walk a fine balance between demonstrating and sharing our knowledge versus promoting our services on social media. We do teach our craft but we don’t provide video step by step tutorials. We teach classes in our studio for anyone eager to learn because one on one is so much more effective. What we have found has worked is being candid, sharing footage of the artwork amongst the event’s chaos and not on models or doctored images! We want our company’s personality to shine through. 

It all comes back to displaying our business culture and ethos, which we identified way back in the olden days!

We’d love for you to come and check out our social media channels and our website. Let us know if you want us to add a touch of magic to your next event!


Samantha Fernandes
Sorceress, Owner & Creative Director
Magic Brush
Follow them on Facebook, Instagram, and Youtube.

If you’d like an analysis of how your social media strategy is going, and how it can be improved, we offer FREE Social Media Audit’s to all New Zealand businesses. You can get yours here:


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