SOCIAL MEDIA SUCCESS WITH
#LIVINGGOODNESS
Website | Instagram | Facebook
Living Goodness is a New Zealand brand that creates a variety of sauerkraut products using locally sourced products. It’s important to Pete and Fiona that they engage with their potential customers on social media because sauerkraut and kimchi are often unknown ingredients - once people hear about the huge health benefits and the delicious recipes it can feature in they’re often excited to try it themselves. This makes social media the perfect marketing tool for a product like theirs.
Their social media goals were:
• BRAND AWARENESS
To increase brand awareness around their sauerkrauts being the highest quality of probiotic krauts in the local market via views to their website, specifically the product, stockist and recipe pages.
• DRIVE SALES
Increase their engagement and following online through the use of high quality visual content.
We achieved this with:
• HIGH QUALITY VISUAL CONTENT
• ONGOING RELEVANT ADS
• COMMUNITY ENGAGEMENT
Since working with us they have seen:
173%
INCREASED FACEBOOK ENGAGEMENT
275%
INCREASED INSTAGRAM ENGAGEMENT
40%
OF TRAFFIC COMING FROM SOCIAL MEDIA
100s
OF PEOPLE SHARING POSTS ABOUT THEM
But what do they think?
“Hyped have been fantastic for developing the social media presence for Living Goodness. We’ve always struggled with building an online presence and understand as a small business it’s important to bring in expertise from outside the business when our skill set is lacking. Finding Hyped was exactly what we needed, people who understand & are passionate about this marketing channel. They helped develop a strategy, organise our content so we’re delivering more effectively. That leaves us to focus more on the rest of the business – thankfully.”