Social media management tools are a hot button topic for many small business owners – why?
Well, that’s the simple part! With social media being so fundamental to small business growth and marketing techniques today, it’s no wonder people are looking for better ways to schedule their content in advance.
There are a large number of available social media management tools available, some of the top ones being:
And while each of these has specific benefits and drawbacks, the two we’ll be focussing on today are Buffer and Hootsuite. This is simply because these are the two largest providers of social media management and scheduling systems available – with competitive pricing and add-ons as well!
You might find yourself in the same situation as many business owners – where you don’t have the time to be scheduling posts on each individual platform, and you’re finding that it’s taking too much of your time. This is where social media management tools come in. They are able to schedule posts across most social media platforms (except Instagram, and occasionally Pinterest) meaning you can streamline the social media content production process.
But which one is the best for you? We’ll be taking an in-depth look at the pro’s and con’s of each platform to help you pick the right social media management tool for you.
- FREE for one account per platform – perfect if you are only managing social media for one business. The free option also only lets you schedule 10 posts at a time.
- It’s then $13.57NZD upwards to $541.81NZD depending on how many accounts you are managing
- The free option doesn’t include analytics or a calendar option
- Buffer has an in-built graphics developer for you to create branded quotes on images etc to post directly
- Simple, easy to use interface
- Chrome extension which helps you to schedule articles for future
- FREE for 3 profiles on any platform – this is slightly limiting for businesses however this free option has unlimited scheduling.
- Prices then go up from $25.80NZD to $677.60NZD depending on the number of accounts
- Has a robust analytics reporting system
- There are listening tools which enable you to monitor activity of certain hashtags and geotags etc to pull data
- Provides training videos and options for some of the more expensive packages
- Slightly confusing interface, which can take a while to get used to because of all the additional features
As you can probably see by now, that while the prices differ, the real difference is in what the two offer.
While Buffer’s main advantage is its price difference, it also has the wonderful graphics builder feature, the Chrome extension, as well as a super easy to use interface.
Hootsuite on the other hand, has a vastly more difficult interface, as well as a slightly higher price point – but this is largely due to its much larger range of features.
So when it comes down to it – what do you need?
For many small business owners, a cheaper price and a simple interface is often a massive drawing card. Spending a lot of time and money on a social media management tool that you might never get used to using is less than ideal for a busy entrepreneur.
Alternatively, a large amount of data to draw from and collect, as well as access to a larger number of platforms to schedule onto could be more important to a business owner who is running a robust business with the majority of sales coming through social media.
At the end of the day, it’s about finding out what fits for you – and hopefully we’ve been able to make that decision a little simpler!
So tell us, which one do you use? Or if you don’t use one yet, which one sounds like a good fit for you?